Introduction

Starting a cleaning business is one thing — but running it successfully is a different story. Many cleaning businesses in Kenya start with passion but collapse due to poor management, inconsistent service, lack of marketing, or inability to scale.

At Kejani Cleaning Services Limited, we entered this industry because we truly believed we could outperform the brands we had personally used Today, we are proud to be recognized as one of Kenya’s top cleaning companies, serving Nairobi, Kiambu, Mombasa, Kajiado, Nakuru, Machakos, Kilifi, Meru, Embu, Tharaka Nithi, Kisumu, and Narok Counties.

If you are planning to start your own cleaning business or partner with Kejani Cleaning Services Limited through our franchise program, this detailed guide will show you how to run a cleaning business successfully and avoid the mistakes that many newcomers make.

1. Build a Strong Brand

A cleaning business isn’t just about mops, buckets, and vacuums — it’s about trust. Clients are letting you into their homes, offices, and private spaces.
Your brand must communicate:

• Professionalism

• Reliability

• Consistency

• Value for money

At Kejani Cleaning Services Limited, we invest heavily in our branding — from neat uniforms to clean, well-branded vehicles, and professional websites.
Tip: Invest in a professional logo, business cards, and an online presence.

2. Understand Your Market

Before expanding or franchising, know the cleaning services people are demanding in Kenya. Some high-demand services include:

• Residential cleaning

• Post-construction cleaning

• Carpet cleaning

• Office cleaning

• Sofa set cleaning

• Pressure washing

• Window cleaning

• Car interior detailing

Research your target counties (Nairobi, Kiambu, Mombasa, etc.) and understand what clients value most: speed, price, quality, eco-friendliness, or specialty cleaning.

3. Offer Exceptional Customer Service

Clients rarely leave over price; they leave over poor service.

How to offer excellent service:

• Respond fast to inquiries.

• Arrive on time.

• Communicate clearly.

• Fix problems immediately.

• Be friendly but professional.

At Kejani Cleaning, we have a strict “same-day response” policy and personalized after-service follow-ups. Client loyalty is everything.

4. Hire and Train the Right Team

Your employees are the face of your business. Hire people who are:

• Honest

• Professional

• Well-groomed

• Respectful

Training is key! Every Kejani franchise invests in employee training on:

• Chemical handling

• Safety standards

• Customer care

• Eco-friendly cleaning methods

Tip: Always perform background checks and demand certificates of good conduct.

5. Use the Right Equipment and Products

Cheap tools and chemicals will damage client property and ruin your reputation.
Invest in:

• Industrial vacuums

• High-quality mops

• Specialized detergents (e.g., marble-safe cleaners, upholstery shampoos)

• Water-fed pole systems for windows

• Pressure washers

At Kejani Cleaning, we even supply our franchisees with access to premium cleaning products at discounted rates.

6. Market Aggressively

You can have the best cleaning team, but if no one knows you exist, your business will fail.
Effective marketing channels include:

• Google Ads

• SEO (Search Engine Optimization)

• Instagram and Facebook

• Referral programs

• Bulk SMS to local neighborhoods

• Posters in estates, malls, and car washes

Pro Tip: Invest in professional photos and video marketing to showcase your services.

7. Manage Your Finances Properly

One of the top reasons cleaning businesses fail is poor financial management.
Key practices:

• Track all expenses and income.

• Pay taxes to stay compliant.

• Reinvest profits into marketing, training, and equipment.

• Offer packages and subscriptions to maintain cash flow.

At Kejani Cleaning Services Limited, we offer our franchise partners financial management templates and software to make operations easier.

8. Focus on Quality Control

Consistency builds a brand.
You must:

• Supervise teams randomly.

• Perform routine spot checks.

• Collect customer feedback after every job.

Tip: Use customer feedback forms or WhatsApp to collect reviews quickly.

9. Expand Wisely

After you master operations in one location, you can expand to others — like Machakos, Nakuru, or Kiambu — either through direct branches or franchising.

With Kejani Cleaning’s franchise program, you get a fully supported expansion model, avoiding the mistakes of solo scaling.

Frequently Asked Questions (FAQ)

Q1: How much money do I need to start a cleaning business in Kenya?
Depending on whether you’re starting solo or buying a franchise, you may need anywhere from KES 150,000 to KES 500,000. Franchising with Kejani comes with ready-made brand recognition and systems.

Q2: Can I run a cleaning business part-time?
Yes, many people start by managing their cleaning teams part-time before going full-time once they have enough clients.

Q3: Do I need certification to run a cleaning company in Kenya?
Not legally, but professional certifications (like OSHA training for safety) give you an advantage and help when bidding for corporate clients.

Q4: How can Kejani Cleaning Services Limited help me succeed?
We offer:

• Branding and marketing support

• Training for your team

• Access to discounted cleaning products

• Operations manuals

• Regular franchisee support meetings

Final Call to Action

Ready to start or grow your cleaning business the smart way?

Join Kejani Cleaning Services Limited through our Franchise Program.
We offer a proven brand, full training, ongoing support, and a success system to help you grow faster than starting from scratch.

📞 Call/WhatsApp: +254 115 887 085
🌐 Website: kejanicleaning.co.ke

👉 Turn your cleaning into a profitable cleaning business with Kejani today!